One Direction launch jewellery collection

London: Boy band One Direction have expanded their business empire by launching a cut-price jewellery collection.

The band members, who are already working on their own perfume line for female fans, have now put together a range of charm bracelets, name necklaces and watches for chain store Argos. Prices start at 13.49 pounds and pieces include a charm bracelet featuring pictures of the boys` faces and coloured plastic watches. One Direction follow in the footsteps of fellow boyband JLS, who have also launched a jewellery collection with Argos. The band`s first fragrance is due for release later this year and is set to go head-to-head with previously released female-focused fragrances by pop rival Justin Bieber. PTI