Intel-backed Ultrabooks `flop` in tech market
London: Intel-powered ultrabooks have emerged as a major flop in the technology market after sales predictions for the high-end sub-notebook were slashed by over 50 percent.
Market research firm IHS iSuppli had previously forecasted that 22 million ultra slim laptops would be shipped by the end of 2012. However, it now predicts that only 10.3 million will be sold, while sales forecast for 2013 have also fallen, dropping from 61 to 44 million units.
Craig Stice, an analyst at market research firm IHS iSuppli, said the high pricing of ultrabooks, combined with the lack of excitement about the format, could explain the poor performance.
"So far, the PC industry has failed to create the kind of buzz and excitement among consumers that is required to propel ultrabooks into the mainstream," The Telegraph quoted Stice, as saying.
“This is especially a problem amid all the hype surrounding media tablets and smartphones. When combined with other factors, including prohibitively high pricing, this means that ultrabook sales will not meet expectations in 2012,” he added.
The firm also revealed that for Intel to even to touch the new target, ultrabook sales will need to be high in the last three months of the year.
According to the report, IHS iSuppli previously claimed that ultrabooks would make up 43 percent of global PC shipments in 2015, up from 13 per cent in 2012.
Intel had earlier said that the Windows-run Ultrabook would "usher in a new era of computing and make everything else seem like ancient history."