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Matrix Cellular aims to double subscriber base

Last Updated: Tuesday, August 14, 2012 - 21:23

New Delhi: International telecom services provider Matrix Cellular aims to double its subscriber base in the country with the launch of a new plan, under which users will get 30 minutes of free calls to India from the US and UK.

The company has partnered with telecom giant AT&T in the US and T-mobile in the UK for the offer.

"Matrix aims to attract a major portion of Indian tourists travelling to the UK and the US. With this tariff plan, we aim to double our subscriber base," Matrix Cellular CEO Arun Batra said.

The company has about 1.5 million subscribers at present.

The US and the UK markets account for about 45 percent of the company's total business.

Batra added that when travelling to the UK and the US, making calls to India accounts for nearly 60 percent of one's international roaming bills.

Hence, Matrix expects the plan to be a "huge traction for Indian travellers", he said.

The offer, starting tomorrow, will initially be available for 60 days. The validity of the offer as well as its extension to other countries like Singapore and some other parts of Europe will depend on the uptake of the offer, Batra said.

To avail the new tariff plan, the user will need to buy a Rs 499 card. While 30 minutes of calling would be free, thereafter the user will be charged Rs 15 per minute from calls made from the UK and Rs 40 per minute for calls from the US.

When travelling to the US, the user will be charged additional USD one per day under the plan.

Calls made from an Indian number, when on international roaming, is charged at about Rs 140 per minute from the UK, while from the US it is about Rs 250 per minute.


First Published: Tuesday, August 14, 2012 - 21:23
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