Washington: A new advertisement for Samsung televisions portrays men as dirty slobs, flatulent, dirty, couch-bound, unkempt, and unevolved - and it now has members of the male species crying foul.
Outraged men vented their anger through the social media, with some saying that the ad is probably one of the most vile they have ever seen. One man said the ad is simply mainlining outright contempt.
The advertisement, released May 14, touts the company''s Evolution Kit, a plug in module that upgrades the software in the television without necessitating the purchase of a brand new set, reports Fox News.
The advertisement shows the average man as a caveman, aping a television program he is watching; his disgusted wife contemplates plugging the module into him instead. Adweek''s David Gianatasio said the clip is nearing 10 million YouTube views in just a week, and generating gobs of attention for the product.
In other words, despite its offensive portrayal, the latest clip is drawing tons of attention online, which may not justify offending the customer but may spell branding success. Viewers of the ad, however, don''t seem to agree.
First Published: Thursday, May 23, 2013, 19:38