Samsung sets 50% growth target in refrigerators and AC mkt

Last Updated: Tuesday, January 29, 2013 - 17:34

Chennai: Home appliances major Samsung has set a 50 percent growth target for market share in refrigerators and ACs with launch of its first digital inverter-frost free refrigerators in India, a company official said on Tuesday.

The refrigerators come with a 10 year warranty offered for the first time in refrigerators, Samsung India Home-Appliance Business Head, Rajeev Bhutani said after launch of new range of refrigerators and air-conditioners.

On the launch of air-conditioners, he said three inverter models have been launched ensuring energy efficiency besides "looking at 50 percent jump on sales of split ACs.

"We are looking at a 50 percent growth year-on-year (on market share) basis both in value and volume terms (in refrigerator and air-conditioners)", Krishnan said.

According to him, the company currently holds 15 percent market share in air-conditioners, 33.6 percent in frost-free refrigerators and 24 percent in refrigerators.


First Published: Tuesday, January 29, 2013 - 17:34

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