Samsung targets 60% Indian smartphone market share in 2012
New Delhi: Korean handset giant Samsung on Thursday said it expects to capture 60 percent share of the Indian smartphone market this year on the back of a slew of new devices, including its latest Galaxy SIII.
"According to third party data, we have over 46 percent share in the Indian smartphone market. We are confident of increasing this to 60 percent this year," Samsung India Head (Mobile and IT) Ranjit Yadav told reporters here.
The Indian smartphone market is pegged to grow to about 18 million units in 2012, he added.
In the first four months of this year, the company has announced the launch of 10 new mobile handsets, including its new dual-sim smartphones like Galaxy Y Duos and Galaxy Y Pro Duos, taking the basket to 19 in the price range of between Rs 7,830 and Rs 38,290.
To consolidate its position in India, the company Thursday launched its latest Galaxy SIII handset, priced at Rs 43,180.
Unveiled initially in London, the handset will be available for sale in India from tomorrow.
"India, one of the world's largest mobile market, is indeed very important to us as it contributes substantial portion of our global sales. We see India as one of key growth markets 2012 going forward, especially in smartphone segment where we have observed overwhelming growth in last couple of quarters," he said.
The much-awaited Galaxy S-III smartphone, powered by Android operating system 4.0, is touted as a strong competitor to the yet-to be launched iPhone 5 (expected to be launched later this year).
Samsung recently dethroned long-time leader Nokia, snatching the numero uno position from the Finnish company in the first quarter of 2012 with 86.6 million units global shipment, as per research firm Gartner.
It also outshone Apple with sales of 38 million units worldwide, the research firm had said.
Samsung Galaxy S-III comes with a 4.8-inch screen, bigger than its highly successful predecessor Galaxy S-II.
According to reports, the new smartphone had recorded the highest pre bookings orders to the tune of nine million after it was unveiled earlier this month in London.
The phone packs a bunch of features like 'Smart stay', in which the device recognises when you are looking at the phone and maintains a bright display for continued viewing pleasure.
The Galaxy S III also introduces 'Pop up play' feature, which allows user to watch HD videos on the phone while sending an email or text simultaneously.
The phone also boasts of an eight-megapixel camera along with a zero-lag shutter speed, which allows users capture moving objects without delay. It also comes with Near Field Communication (NFC) technology.
Smartphones are expected to constitute about 30 percent to the company's total mobile and IT division revenues, up from last year's 15 percent contribution.
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