How far would you go in your love for SRK?

Here is some good news for die-hard Shah Rukh Khan fans, who may enjoy the company of the superstar pretty soon. SRK's all set for a pan India tour!

Spicezee Bureau

Mumbai: Here is some good news for die-hard Shah Rukh Khan fans, who may enjoy the company of the superstar pretty soon. SRK is all set to travel across India to promote his film ‘My Name is Khan’ and will pop this question to baffle his admirers - how far would you go for love? Confirming the news, Karan Johar said, “Yes, there is this huge campaign that has been designed around the strong essence of love that ‘My Name Is Khan’ carries.” “As a part of this, Shah Rukh would be traveling across the country and pop this question to the `aam junta`. This would be his way of connecting with people who are waiting to catch him in ‘My Name Is Khan’,” Karan added. Effective promotional strategy for a film is gaining supreme importance in filmdom these days. Salman and Aamir went out of their way to promote their films ‘Veer’ and ‘3 Idiots’ respectively. And now, here is Shah Rukh trying to establish connect with the audience with this question. "This is going to be a pan India initiative and won`t be restricted to metros or cosmopolitan cities. In addition, there would be a lot of others things happening to facilitate the film`s promotion and online promotion as well. Of course, there would also be vanilla promotion via means of interviews, brand endorsements etc. However, the idea around asking people that `How far would you go for love?` should be quite enticing for many out there. It should be a good participative exercise", Karan added further.