Detroit: Men prefer their cars beefy or fast, while women go for lower price tags and higher miles per gallon, according to a survey released on Thursday.
TrueCar.com, which studied data from 8 million purchases in the United States last year, found BMW AG`s Mini had the highest percentage of female buyers at 48 percent, while 93 percent of buyers for Fiat SpA`s Ferrari were men.
"The study shows that women car buyers are more cost-conscious and purchased fuel-efficient vehicles while male buyers were completely the opposite, purchasing vehicles that were either big and brawny, like a large truck, or chose a high-priced, high-performance vehicle," TrueCar analyst Jesse Toprak said in a statement.
Following Mini with the women were Kia Motors Corp (47 percent) and Honda Motors Co Ltd (46 percent) branded vehicles, according to the study. Last year, General Motors Co`s Saturn and Kia tied at 45.2 percent, followed by Mini at 45 percent.
There were 15 brands with more than 40 percent female buyers, TrueCar said.
Maserati (84 percent), Porsche (80 percent) and General Motors` GMC (74 percent) followed Ferrari for the highest percentage of male buyers, according to the study.
The top-selling model for women, with a minimum of 1,000 retail sales, was Volkswagen AG`s New Beetle at 61 percent, while for men it was the Porsche 911 at 88 percent, TrueCar said.
Bureau Report
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.