Teens abandoning Facebook due to 'Levi's Effect'
Quotes

Teens abandoning Facebook due to 'Levi's Effect'

Last Updated: Sunday, December 15, 2013, 14:20
 
 Comment 0
 
Teens abandoning Facebook due to 'Levi's Effect'
Sydney: The age of 30 has become Facebook's largest user demographic.

Social media expert Michael McQueen, in what is described as the 'Levi's Effect', said teenagers were abandoning Facebook for other social networks such as Twitter, Instagram and Snapchat.

McQueen said Levi jeans were a cool, young brand until parents' started wearing them and the same thing has happened with Facebook, smh.com.au reports.

In 2012, Facebook was the primary social networking site for teenagers but this year Twitter has overtaken as the number one site.

McQueen said that as teens' log-off from Facebook, people aged 30 and over were logging-in.

He said that the older generation began signing up in 2010 as a lot of these users were parents who wanted to spy on their kids.

He added that now parents were logging in to reconnecting with old school friends and people who live overseas and they have caught the Facebook bug.

Professor of Public Communication at the University of Technology, Jim Macnamara, said adults also turn to Facebook while on holidays.



PTI

First Published: Sunday, December 15, 2013, 14:20


Comments


comments powered by Disqus
Google I/O 2014
Google I/O 2014
Maker Faire @ White House
Maker Faire @ White House
Amazon unveils 3D `Fire` smartphone
Amazon unveils 3D `Fire` smartphone
RIL`s 40th AGM
RIL`s 40th AGM
Samsung Galaxy Tab S
Samsung Galaxy Tab S

Web Wrap
Contact Us : Privacy Policy : Legal Disclaimer
Copyright © Zee Media Corporation Ltd. All rights reserved