Yahoo bonds with Google for online ads
Quotes

Yahoo bonds with Google for online ads

Last Updated: Thursday, February 7, 2013, 10:04
 
 Comment 0
 
Yahoo bonds with Google for online ads
New Delhi: In its bid to accelerate revenue growth, Yahoo Inc has formed an alliance with rival Google to draw the latter’s massive online advertising network.

Ever since Yahoo CEO Marissa Mayer joined the company, analysts were predicting that her old ties with Google might eventually lead to a closer relationship with Yahoo.

Yahoo's chief operating officer, Henrique De Castro, is also a former Google executive.

Last year, Google's ad sales on its partners' sites totalled USD 12.5 billion. That amount includes ads shown next to the search results on other websites, a service it isn't providing to Yahoo.

With Agency Inputs




First Published: Thursday, February 7, 2013, 10:04


Comments


comments powered by Disqus
Jaguar high-wire water crossing
Jaguar high-wire water crossing
2015 DFW Auto Show
2015 DFW Auto Show
Samsung Galaxy S6, Galaxy S6 Edge
Samsung Galaxy S6, Galaxy S6 Edge
Hyundai i20 Active
Hyundai i20 Active
Forbes` 10 Richest Indians 2015
Forbes` 10 Richest Indians 2015

Web Wrap
Contact Us : Privacy Policy : Legal Disclaimer
Copyright © Zee Media Corporation Ltd. All rights reserved