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Yahoo going back to basics to boost search tech

Last Updated: Saturday, February 1, 2014 - 14:02

Washington: Yahoo is reportedly directing its focus back on algorithmic search and search advertising, tech site, Recode, has revealed.

The Internet giant is said to have ordered up two new search-related initiatives, codenamed Fast Break andCurveball.

According to Cnet, the projects are reportedly priorities for Yahoo; both with three-to-four month time frames, and involving search chief Laurie Mann, mobile head Adam Cahan, and SVP of platforms Jay Rossiter.

Recode's report speculates that Cahan's involvement in the project is indicative of a strong mobile bent, in tune with CEO Marissa Mayer's focus on mobile platform.

The search projects also point to the possibilities of Yahoo planning a Bing exit strategy for 2015 and look to partner with another web engine like Google or rebuilding its own core search capabilities, the report added.

First Published: Saturday, February 1, 2014 - 14:02
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