Ford India has put in plans to export the EcoSport to about 40 countries, which will start within few months of its launch in the domestic market. Image Credit: Flickr
The company had stated that the EcoSport would play a significant role in its aggressive global plan to achieve a 50 percent increase in worldwide sales by mid decade to eight million vehicles a year.
The model was showcased at the 2012 Auto Expo here in the Capital and the company had then said that it would sell the new SUV in around 100 markets worldwide and it would be produced at plants in India and Brazil initially.
Ford India has invested USD 142 million at its Chennai plant to manufacture the EcoSport.
The company has already started taking bookings of the vehicle and deliveries will start from the day of its launch on June 26.
The EcoSport will take on Renault's best selling SUV Duster which is priced at a range of Rs 7.99 lakh to Rs 12.18 lakh (ex-showroom Delhi). It will also be in the same segment as Mahindra Quanto, which is available at a price of Rs 5.99 lakh to Rs 7.75 lakh.
"We expect EcoSport to be a game changer for Ford in India and also set a benchmark in the Indian auto industry," company's President and Managing Director Joginder Singh told reporters.
The company's wholly-owned subsidiary, Ford India is betting big on the new compact sports utility vehicle, which is the second generation version of the model that was developed in Brazil and first launched in South America in 2003.
The company said the automatic transmission version in 1.5 litre petrol will start at Rs 8.45 lakh (ex-showroom Delhi).
The EcoSport with 1.5 litre diesel will have price starting at Rs 6.69 lakh (ex-showroom Delhi).
While the price of 1 litre Ecoboost petrol version start at Rs 7.90 lakh, the 1.5 litre petrol variant will be tagged at Rs 5.59 lakh.
The model will be available with three engine options of 1 litre petrol with Ecoboost technology, 1.5 litre petrol and 1.5 litre diesel engine.
The petrol variant of EcoSport is priced at Rs 5.59 lakh (entry level).
Global auto major Ford has launched its new compact sports utility vehicle 'EcoSport' in the country. Image Credit: Flickr