Apple CEO Tim Cook speaks during an Apple event in San Francisco, Wednesday, Sept. 12, 2012.
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Apple CEO Tim Cook walks on stage at the beginning of an event in San Francisco, Wednesday, Sept. 12, 2012.
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Apple CEO Tim Cook speaks in front of an image of an iPad during an Apple event in San Francisco, Wednesday, Sept. 12, 2012.
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Phil Schiller, Apple's senior vice president of worldwide marketing, speaks on stage during an introduction of the new iPhone 5 at an Apple event in San Francisco, Wednesday Sept. 12, 2012.
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Phil Schiller speaks on stage during an introduction of the new iPhone 5, Wednesday Sept. 12, 2012.
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The iPhone 5 is shown during an Apple event in San Francisco, Wednesday, Sept. 12, 2012.
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Phil Schiller speaks on stage during an introduction of the new iPhone 5, Wednesday Sept. 12, 2012.
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Phil Schiller speaks on stage during an introduction of the new iPhone 5, Wednesday Sept. 12, 2012.
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Phil Schiller speaks on stage during an introduction of the new iPhone 5, Wednesday Sept. 12, 2012.
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Phil Schiller speaks on stage during an introduction of the new iPhone 5, Wednesday Sept. 12, 2012.
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Phil Schiller speaks on stage during an introduction of the new iPhone 5, Wednesday Sept. 12, 2012.
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Phil Schiller speaks on stage during an introduction of the new iPhone 5, Wednesday Sept. 12, 2012.
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Phil Schiller speaks on stage during an introduction of the new iPhone 5, Wednesday Sept. 12, 2012.
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Phil Schiller speaks on stage during an introduction of the new iPhone 5, Wednesday Sept. 12, 2012.
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Phil Schiller speaks about camera quality of the iPhone 5 during an Apple event in San Francisco.
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Phil Schiller talks about the features of the iSight during an introduction of the new iPhone 5.
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Phil Schiller speaks about iSight in the iPhone 5 during an Apple event in San Francisco.
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Scott Forstall, Apple's senior vice president of iOS Software, shows features on the iPhone 5.
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Phil Schiller talks about the features of the new camera and iSight during an introduction of the new iPhone 5.
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Phil Schiller speaks about software for iPhone 5 during an Apple event in San Francisco.
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Phil Schiller speaks on stage during an introduction of the new iPhone 5 in San Francisco.
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Scott Forstall demonstrates a new mapping feature showing Big Ben in London during an introduction of the new iPhone 5.
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Phil Schiller speaks in front of an image of the iPhone 5 during an Apple event in San Francisco.
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Scott Forstall speaks about software for iPhone 5 during an Apple event in San Francisco.
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Apple CEO Tim Cook speaks in front of an image of the iPhone 5 during an Apple event in San Francisco.
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Phil Schiller speaks on stage during an introduction of the new iPhone 5 in San Francisco.
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Phil Schiller speaks on stage during an introduction of the new iPhone 5 in San Francisco.
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Phil Schiller gives release dates of the iPhone 5 during an Apple event in San Francisco.
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Phil Schiller speaks on stage about new connectivity features during an introduction of the new iPhone 5.
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The Foo Fighters perform during an Apple event in San Francisco.
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The Apple EarPods are shown during a product review in San Francisco.
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The Apple EarPods are shown during a product review in San Francisco.
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Greg Joswiak, Apple’s vice president of Hardware Product Marketing, speaks about EarPods during.
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Apple CEO Tim Cook speaks in front of an image of the iPhone 5 during an Apple event in San Francisco, Wednesday, Sept. 12, 2012.