New Delhi: Millions of telecom subscribers (mobile and landline) will finally get relief from unwanted calls and SMSes from September 27.
All those subscribers who have registered with the National Customer Preference Registry (earlier known as 'Do Not Call Registry') would get relief from all commercial communications, the Telecom Regulatory Authority of India (Trai) said.
"...relevant clauses of regulations have been amended and the regulations are being implemented from September 27," it added in a statement.
India has over 850 million mobile and over 34 million fixed line subscribers.
Last year, the regulator had announced recommendations to curb the menace of such calls and SMSes but the guidelines could not be implemented in the absence of an identified number series, first in case of commercial calls coming from mobile networks and then in landline phones.
"DoT has provided '140' number series to be allocated to telemarketers. Access Providers (operators) have to make relevant provisions in their network before allocation of resources to telemarketers using '140' numbering series from both mobile and fixed line networks," Trai said.
Trai had last year recommended a maximum fine of Rs 2.5 lakh on telemarketing companies for making unsolicited calls or SMSes to a consumer registered under the NCPR -- a modified version of Trai's 'Do Not Call Registry' list.
Subscribers have the option of choosing to be under the 'Fully Blocked' category, which is akin to the 'Do Not Call Registry'. If a user select the 'Partially Blocked' category, they will receive SMSes in categories chosen by them.