New Delhi: In a move that would limit circulation of pesky SMSes originating from destinations abroad, seven large mobile messaging business companies have signed a code of conduct to stop using such services.
"The Code of Conduct, inter alia, puts a self imposed ban on these companies to use the overseas origination route for marketing SMS, especially to users listed in NCPR (National Customer Preference Register)," Internet and Mobile Association of India (IAMAI) said in a statement.
These firms that provide SMS for marketing and promotional activities include ACL-wireless, Air2web, Netcore, Pinnacle Teleservices, SMS Gupshup, Unicel technologies and ValueFirst.
After the Telecom Regulatory Authority of India imposed ban on pesky SMS and calls, some telemarketing companies continued to send SMSes to users registered under NCPR earlier known as Do Not Disturb list.
Later it was learnt by Trai that these SMSes originate from overseas destinations on whom the pesky calls and SMS regulation does not apply.
This is a first of its kind move where these Indian companies have come together to evolve self regulation and help in providing relief to consumers.
"In order to be really effective we would like all the 2,800 odd registered telemarketing companies and a couple of telcos who actively promote these services to urgently adopt and abide by this Code of Conduct," IAMAI President Subho Ray said.
He added that others must follow in the spirit of enlightened self-interest and industry can not afford to leave loopholes in the system.
An empowered group formed at IAMAI representing sms aggregators would implement the Code of Conduct and IAMAI would seek the Regulator's guidance in making the Code of Conduct more inclusive and effective.