Is Amazon eyeing iPhone market?

Is Amazon eyeing iPhone market? Zeebiz Bureau

New Delhi: Is Amazon planning to take Apple head on by launching its own smartphone? Well, if the rumors are to be believed then Amazon, which is currently basking in the glory of Kindle Fire tablet’s success, is planning to come up its smartphone line to rival Apple’s iPhone.

According to analysts, Amazon is aiming to hit the smartphone market with a device in the budget category.

Reportedly, the tablet makers have tied up with a Chinese mobile-phone maker for the ‘ambitious’ project.

It is also seeking to complement the smartphone strategy by acquiring patents that cover wireless technology and would help it defend against allegations of infringement, reports said.

Amazon has been very successful in their recent launches. Kindle Fire, an e-book tablet, was a massive hit in the market. The report comes close on the heels of rumours that Amazon is also planning to come up with the second version of Kindle, Kindle Fire 2.