San Francisco: Toys "R" Us, a leading toy retailer in the US, has unveiled its own tablet computer specifically designed for kids, intensifying the competition to win over young tablet users.
The device, called "Tabeo", has a 7-inch, multi-touch screen and is priced at $149.99, reported Xinhua.
The tablet will be available exclusively at Toys "R" Us stores across the US starting Oct 21 and can now be pre-ordered online at the retailer's website from Monday.
It runs on Google's Android operating system, offers Wi-Fi connectivity to access the Internet and features a front-facing camera.
Toys "R" Us said its device is pre-installed with 50 free applications carefully selected to entertain and educate children, among them are nearly 20 games including the popular "Angry Birds" and "Fruit Ninja".
In addition, the Tabeo App Store already includes more than 7,000 free apps, as well as thousands of apps available for purchase.
According to Toys "R" Us, the new device comes with a full suite of customizable parental controls, which is touted by the retailer as a key kid-friendly feature.
Adults can easily set tailored levels of security for up to eight users, allowing children of multiple ages to access different types of content, and parents can also make safety setup to allow access on certain days or during certain hours.
Tabeo is the first consumer electronics device launched by Toys "R" Us, and it remains to be seen how the product will appeal to consumers.
There are already several so-called "Kids Tablet" now being sold through Toys "R" Us, including Kurio and Meep, which have Internet connectivity and some similar features to Tabeo.