Sydney: Mobile maker Samsung, which was described as ‘not so cool’ in comparison to rival Apple, is speeding away from the iconic iPhone maker in the race for capturing the global smartphone market, says a report.
According to telecom research firm IDC, Samsung first took Apple's smartphone top spot in the third quarter of 2011, racking up a 20 percent slice of worldwide sales, compared to Apple's 14.5 percent.
Samsung's share has surged to 31.3 percent, with Apple on 15 percent in the just-finished third quarter of 2012, the Sydney Morning Herald reports.
According to the paper, most analysts point to two key factors behind Samsung's success in the hugely competitive smartphone market, its embrace of Google's Android operating system and its low- to high-end marketing strategy.
By adopting the popular Android platform and concentrating solely on hardware, Samsung was able to leapfrog smartphone makers such as Nokia and Blackberry-maker RIM who stuck with their own operating systems, the paper said.
Its marketing strategy, meanwhile, has been to put up a high-end flagship model, the Samsung Galaxy S series, to challenge the iPhone while pumping out other more affordable models, especially in markets like Brazil and China, it added.