London: British shoppers are buying one tablet computer every second as the rush for Christmas gifts goes into overdrive, according to a report.
Some shops are reporting sales of tablets like the iPad and Google Nexus 7 are up by 1,000 per cent from last year, leading retailers to brand 2012 the ''tablet Christmas''.
The frenzy began last week when a tablet was sold every second, and it is forecasted demand will continue to be high during the countdown to Christmas, the Daily Mail reports.
A spokesman for Dixons, which runs Curry''s and PC World, told The Observer that ‘they are still looking to sell a tablet every two seconds between now and Christmas’.
“iPads were big last year, but the new devices that have come out this year have really opened up the market to a much wider audience,” he added.
According to the report, top-of-the-range tablets are this year being sold between 159-529 pounds, and retailers say a greater choice of products is fueling the sales rush.
Apple is not is as dominant this year as rivals have come out in force to rival its flagship iPad.
The Kindle Fire HD, Google Nexus 7, and the Nook HD are proving popular, although retailers say it is too early to say which brand will top the sales chart, the report added.