London: LG has launched a 55-inch OLED TV, which is more efficient than LCD (liquid crystal display) and plasma-based alternatives.
LG''s model will be sold in South Korea first with other markets, including Europe, to follow thereafter.
Both LG and Samsung announced 55in OLEDs last year, but LG is the first to make its available, the BBC reports.
The 1080p (1920 x 1080 pixels) OLED television will sell for 10,300 dollars or 6,300 pounds.
According to the report, analysts predicted that the technology was unlikely to become more affordable until at least 2015, but this latest release was more about cementing LG''s position as a market leader.
The technology allows for the display of darker and deeper blacks, and can be made thinner than competing display methods.
According to the report, smaller OLED screens are already in mass distribution.
Samsung uses the technology in its smartphones, and Sony''s PlayStation Vita handheld console also utilises the thin, light technology.