Canon announces PIXMA PRO in-house photo printers

Canon announces PIXMA PRO in-house photo printers

Zeebiz Bureau

New Delhi: Canon Inc, consumer imaging equipment manufacturer, on Wednesday showcased the all-new advanced series of ultra-professional printers for in-studio photo printing.

With the PIXMA PRO series, PRO-1, PRO-10, PRO-100, the Japanese electronics giant intends to augment the quality of professional photo sharing printing offer in Indian and help the company achieve a dominant status in the market.

“India is one of the most crucial markets in the APAC region for Canon. With a large number of growing avid photographers, we believe the PIXMA PRO series will be an innovative solution for photographers’ needs,” Canon India President and CEO Kazutada Kobayashi told reporters here.

First up is the company’s flagship, PIXMA PRO 1 which uses 12 different coloured ink tanks with 36 ml tank capacity. The FINE technology on the PRO 1 ensures rapid printing speeds and can print an A3 bordered full colour photograph in 4.20 minutes. The PRO 1 comes with an Ethernet port which allows multiple users to use the printer over a wired network.

The PIXMA PRO-10 uses a 10-colour ink system to achieve smooth tonal gradations and colours to meet the exacting standards of professional photographers. The printer utilises the Chroma Optimiser and three different monochromatic inks. According to Canon, with this system blacks are denser, bronzing is reduced and glossiness is enhanced.

Last in is the PIXMA PRO-100, which is made for photographers who prefer vibrant and glossy photos. The PRO-100 uses three monochromatic inks — Black, Gray and Light Gray, allowing the printer to produce more accurate dark colours.

When it comes down to the cost, the PRO-1 is priced at Rs 94,860, the PRO-10 at RS 65,995 and the PRO-100 at Rs 47,995.
Along with the new printers, the company also launched the LU-101 Photo Paper Pro Luster, a new semi-gloss paper that holds colour consistently under display lighting — making it ideal for studio exhibitions and special events.

Canon, which has a 19 percent share in the inkjet printer category, expects to increase it by the end of 2013.

"From 19 percent last year, we are confident of increasing our share in the inkjet category to 25 percent and get revenues worth Rs 150 crore in the segment," Canon India Senior Vice President Alok Bharadwaj said.


With Agency Inputs