Zee Media Bureau
London: Jaguar Land Rover will enhance its research and product development on future vehicle infotainment technologies through a new collaboration with Intel and the opening of a new Technology R&D centre in Portland, Oregon.
Jaguar Land Rover’s new research facility on the West Coast will help lead the development of future vehicle infotainment systems and will be responsible for collaborative work with a number of technology partners. The location of the centre has been chosen for its proximity to the technology industry hubs in Silicon Valley and Seattle, where Jaguar Land Rover has been developing collaborative partnerships with the world’s leading IT businesses and creative and technical talent.
Jaguar Land Rover and Intel have already begun work on multiple levels across engineering, research and marketing as Jaguar Land Rover progresses its ambitions to deliver the best in-car infotainment experience. The close proximity of Jaguar Land Rover’s new research facility to Intel Labs is enabling a collaborative relationship on research projects. Multiple programs are underway to explore and develop next-generation digital vehicle prototypes with in-vehicle cockpit experiences that connect car, device and cloud. The insights gained from the research programs along with alignment on engineering efforts will speed development on new innovative in-vehicle experiences.
Dr Wolfgang Ziebart, Jaguar Land Rover Engineering Director, said: “Our aim is to innovate and develop the ultimate user experience for our customers and by taking a collaborative approach with both technology start-ups and large organisations such as Intel, we will push the boundaries of future infotainment technology.
The new ‘Open Software Technology Centre’ in Portland, which will open in 2014, will complement the established Jaguar Land Rover infotainment team based at the company’s product creation facility in Gaydon, UK. It will employ a team of around 30 infotainment specialists, including 16 highly experienced software engineers. Facilities will include a multimedia creative suite, innovation spaces, development laboratory and a six-bay vehicle workshop.