Panaji: The Adamo group of hotels have associated itself with Sunburn 2012, India's leading electro music and dance festival at Goa from December 27-29.
Adamo group director Harsh Ajmera said that his group's four properties, including one in Goa, will host Sunburn-related events to be held at Candolim beach, 9 kms away from here.
The group owns 'Adamo The Bellus', a hotel at Calangute beach situated 4 kms away from the festival venue.
The hotel group intends to expand into Tier-2 cities including Pune.
"Sunburn is an opportunity for us to market our brand internationally," he said.
The hotel has also associated itself with Windsong 2012, a musical event to be held during December 24-25 in Goa, before Sunburn, as a part of which it will host celebrities and bands like Lucky Ali, Rabbi Shergill and Strings.