Kodak India which is into retail printing, kiosks, films and motion picture films India, has now become number two in digital cameras category in India replacing Canon and Kodak C140 is India’s highest selling digital camera.
According to a report by IDC, a market intelligence and consulting firm in consumer technology, Kodak’s market share is 21.6 % in Q3, 2009 in the digital camera category, followed by Canon at 14.6%. Further the ORG–GFK retail audit report has placed Kodak’s C140 as India
’s highest selling digital camera model since June 2009.
As per the IDC report, Kodak has clocked the growth rate of 48% by volume. The report says that in Q3, 2009, the Digital Cameras price segment “below Rs. 10,000/-“ contributes 71% to the entire digital cameras market in India
. Kodak with 29% market share being the clear market leader in this segment, followed by Samsung at 15%.
According to Ravi Karamcheti, MD Kodak India
,” This is a significant milestone for Kodak India
which can be attributed to our in-depth understanding of the Indian market, performance of our product range and strength of our distribution network. The penetration of digital still cameras (DSC) in India
is still very low, compared to other countries across Asia
. Kodak expects that to change quickly. Kodak expect to maintain this growth momentum with an over 30% year on year volume growth in DSC by aggressively launching new products such as our award winning range of digital video cameras in 2010”.
Kodak will now be focusing on launching India
specific cameras and other products and are in the midst of conducting extensive market research for the same. The Company will invest in communications and increasing brand presence in this category.
First Published: Thursday, January 07, 2010, 12:11