Mumbai: The real estate arm of Tata Group, Tata Housing Development Company, Tuesday launched its first pan-India retail brand 'GoodLife'.
The company will be introducing the brand as a part of its 65-acre integrated township project at Boisar in the neighbouring Thane district.
"GoodLife is much more than a collection of shops with basic infrastructure and a conducive shopping environment, which are planned to fit the locality and geography," Tata Housing Managing Director Brotin Banerjee said in a statement issued here.
GoodLife will take shape into a hypermarket, which will cater to daily requirements of the township by offering a range of products, such as apparel, accessories and services like a bank branch, ATMs, salon, restaurants, a cafe And entertainment, customised as per the requirements of the customers, he said.
First Published: Tuesday, March 13, 2012, 20:39