Uninor launches shop-in-shop mini stores in AP

On an average, 8,000 new subscribers are joining the Uninor network in AP every day.

Updated: May 24, 2013, 16:15 PM IST

Hyderabad: Telecom service provider Uninor on Friday said it will create 100 additional network sites, 1,500 extra points of sale as the company launched a brand new concept of `Mee Stores' that will deliver faster activation for subscribers in Andhra Pradesh.

Announcing the expansion plans, the company's Chief Executive Officer, Yogesh Malik, said the `Uninor Mee Stores' are a first ever shop-in-shop concept launched by any mobile operator in the State.

"These are exclusive Uninor mini-stores located within traditional multi-brand telecom outlets in the state. Each of them will be manned by a Uninor Customer Activation Officer who will facilitate a faster activation of new connections.

"The Mee stores will offer new connections, recharge vouchers and value-added services to its existing and new customers. Fourteen such stores were launched by Uninor today and the number is expected to increase to 30 by the end of June," Malik told reporters here.

He said Uninor is expected break-even in the AP circle not through expensive tariffs or complex products but through cheap call rates and a mass market focus.

According to Malik, as per a recent report of COAI, the apex GSM industry body, Uninor gained 57,404 customers in April, taking the total to 43,62,090 in Andhra Pradesh.

The company makes its connections and recharges available through 56,000 retailers and 136 Uninor stores across the circle. On an average, 8,000 new subscribers are joining the Uninor network in AP every day, he said.