The business of coffee chains in India : Cafe Coffee Day
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The business of coffee chains in India  

Cafe Coffee Day
Cafe Coffee Day or CCD is India’s largest cafe chain with its first outlet at Brigade Road, Bangalore in July 11, 1996. As of August 2013 it has 1319 outlets spread across 28 states of India.

The man behind CCD is V.G. Siddhartha. He is the chairman of the Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL) which also grows coffee in its own estates of 10,000 acres. The cafe chain is a division of ABCTCL.

CCD is expanding their market reach through brand extension by launching mineral water, cookies, and chips under their brand name. The brand plans to reach the 2000 outlet mark by 2014.
 
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