New Delhi: Social media gaint Facebook is all set to enter into the frenzy world of the Indian Premier League. According to media reports, the company has bought a tender and is likely to bid for the digital rights of the Indian Premier League (IPL).
Sources in the Board of Control for Cricket in India (BCCI) confirmed to Economic Times about such development. The move has come keeping in mind the meteroic rise in the fan base of the cash-rich tournament.
Interestingly, the Mark Zuckerberg-owned social networking company is not the first big name to throw its hand into the ring. Some other big names in Amazon, Twitter and Reliance Jio have also bought the tender which is said to be worth $10,000 (Rs 6.6 lakh).
According to a report in The Times of India, Facebook pages of the IPL and eight teams totalled over 140 million video views during the season.
Also, during the 50-day tournament, the IPL's Facebook page added over two million new fans touching 18.3 million subscribers.
Considering the fact that Instagram is also owned by Facebook, it could have an edge over the other competitors.