New Delhi: Something out of the ordinary was seen on cricket field when India took on New Zealand for the decider match of the ODI series at Visakhapatnam. Indian cricketers wore jerseys bearing their mothers' names instead of their own at ACA-VDCA Stadium on Saturday.
This initiative was to highlight the importance of mothers in every individual's life. This campaign called as "Nayi Soch" is started by Star India in collaboration with the Board of Control for Cricket in India (BCCI).
See how Indian players embraced the initiative with their mother's name on the back of jerseys:
— BCCI (@BCCI) October 29, 2016
— STAR Plus (@StarPlus) October 29, 2016
Uday Shankar, Chairman and CEO of Star India said, "This is the first time in the world that a team jersey is being used to power social change. Star Plus has taken an unprecedented leap in its Nayi Soch or new way of thinking. We compliment the BCCI and the Indian team for such a transformational collaboration."
"The Indian cricketers sporting their mothers` names make for a powerful and emotive statement and we are thankful to BCCI and the Indian Cricket team for partnering with us on this idea. It will support the voice of the emerging Indian women and inspire millions to acknowledge and celebrate the identity and role of women in India," he added.
— Rahul Johri (@RJohri) October 29, 2016
Anurag Thakur, BCCI chief also shared his views regarding this campaign and said, "Time and again women have proved their mettle and history has been the witness of their greatness. Once a woman becomes a mother, her entire life gets dedicated towards her children. She plays an equally or rather greater role in shaping the future of her children."
"With this initiative in collaboration with Star India - `Nayi Soch`, our endeavour is to honour each and every woman. The Indian team will be sporting their mother`s name on the jerseys for the fifth ODI against New Zealand with intent to thank all the mothers for their efforts and sacrifices," he added.
Every Indian cricket fan will be hoping the special initiative brings special blessings from the resepctive mothers of Indian team as they chase series triumph in the final encounter.