London: A new study in the UK has found that one in three women carry a comfortable pair of shoes in their handbag to change into when their high heeled shoes start to ache.
An overwhelming 81 per cent of women admit to experiencing pain by wearing killer heels on a night out and are finding ways to stay on their feet for longer.
Almost half of women, 46 per cent, admitted to walking in comfortable shoes to meet friends, then changing into killer heels at the last minute.
The study into the footwear choices of 2,000 women throughout the UK was carried out by comfortable shoe specialist, Hotter Shoes.
“The research highlights the amount of pain women encounter in uncomfortable shoes but shows they are willing to do something about it - logically shoes that look good and feel fantastic are the answer,” the Daily Mail quoted spokesman Lisa McCarten as saying.
“We were astounded to find comfy shoes often being seen as ‘handbag accessories’ in women’s daily lives. Shoes shouldn’t have to be worn in - it should be a pleasure to put on a brand new pair of shoes not a pain,” she added.
A staggering 84 per cent of women wear killer heels on a night out, despite only one in ten saying they can find comfortable high heels.
One in three - 34 per cent - of women anticipate experiencing pain from their shoes within an hour of leaving home and 60 per cent carry plasters because they expect a blister or cut.
More than half have ended an evening bare foot, as they couldn’t walk further in their uncomfortable shoes.
Further one in three has had to buy another pair of shoes when out of the house due to the level of discomfort experienced in the shoes they were wearing.
And a third of women walk to work in a comfortable pair of flats before changing into heels at their desk.