London: A survey has revealed that four out of 10 children wear designer clothes by the age of two as their parents try to keep up with the Beckhams and the Cruises.
The average child’s wardrobe now contains at least 155 items worth 1,677 pounds, researchers said.
Parents on average spend 764 pounds a year on 65 new garments for their children, although six per cent splash out nearer 1,500 pounds, reports the Daily Express.
Nearly two thirds of children – 62 percent – own at least one piece of clothing by designers such as Dior, Prada and Armani. A quarter sports a designer watch or expensive jewellery.
Researchers said the trend is fuelled by celebrity children including David and Victoria Beckam’s son, Romeo, 8, who appeared in GQ magazine’s Best Dressed list and Tom Cruise and Katie Holmes’s daughter Suri, 5, who was placed ahead of Lady Gaga in Glamour magazine’s style icon poll.
The survey of 1,040 parents with school-age children was carried out for insurer Sheilas’ Wheels. Four out of 10 parents felt it was their “duty” to make their children look fashionable.