London: Abbey Clancy and her mother Karen, have become the new faces of Avon. The duo, who looked like sisters in a promo of 'Cherish' fragrance, are promoting the new 14 pounds fragrance, Cherish, which launches around Mother's Day next year, the Mirror reported.
Clancey said that she has been delighted to share the experience with her mother and the shoot would be like a memory they both would '' Cherish''.
The model is following in the footsteps of Hollywood stars like Megan Fox and Olivia Wilde, and tennis player Maria Sharapova.
Clancey added that she was proud to be a part of a company that empowered women in so many ways.