Delhi: Amul Butter is renowned for its exceedingly innovative advertisements. And when the entire world is raving about how brilliant director Ang Lee’s ‘Life of Pi’ is, how can Amul be left behind!
The latest from the Amul stable has the cartoonish avatar of Pi in a boat with the royal Bengal tiger and the Amul girl. The accompanying text reads ‘Life of Every Pie’, and beneath it the words ‘Amul Butter Anglee for it!’
‘Life of Pi’, the 3D film that hit theatres on November 23 this year, has already received great reviews from viewers and critics alike.
First Published: Monday, November 26, 2012, 12:43