Beyonce hires disabled model to launch merchandise collection

Pop star Beyonce has hired a model with muscular dystrophy to help launch her new relaxed-fit merchandise line.

PTI| Updated: Mar 18, 2016, 10:49 AM IST
Beyonce hires disabled model to launch merchandise collection

Los Angeles: Pop star Beyonce has hired a model with muscular dystrophy to help launch her new relaxed-fit merchandise line.

Disabled IMG model Jillian Mercado features in the ads for the new items, which the "Halo" singer has posted on her website.

Mercado was thrilled to get the job of showing off the new athletic gear, which features words and phrases, like "Smack It" and "Slay", inspired by Beyonce's songs.

"OK LADIES now let's get in FORMATION! So BEYond excited to finally announce that I'm on the official @beyonce website," Mercado wrote alongside an Instagram snap of her new campaign.

"A special shout out to Queen Bee herself and the amazing team behind it." The merchandise items will be available to buy at stops on Beyonce's upcoming Formation World Tour.