Beyonce loses bid to trademark daughter Blue Ivy’s name

Updated: Oct 23, 2012, 14:37 PM IST

Washington: Beyonce and her hubby Jay-Z have lost a legal bid to trademark the name of their 10-month-old daughter Blue Ivy.

According to the Boston Herald, the music superstar couple were denied their trademark application, as a Boston event-planning company has been operating under the name Blue Ivy Events since 2009, CBS News reported.

The petition to trademark Blue Ivy’s name was submitted by the couple shortly after their daughter was born in January, as the 31-year-old singer reportedly wanted to launch her own baby product line that bore her daughter’s name.

The ruling in favour of the event planning business by the US Patent and Trademark Office means that the couple have no legal rights to the name.