New York: Pop star Beyonce's father Matthew Knowles has claimed that the infamous elevator fight between his other daughter Solange and Jay Z was a publicity stunt.
Back in May, shortly after the New York Met Gala, footage was leaked which appeared to show Solange attacking her brother-in-law Jay Z in a hotel elevator.
The incident sparked rumours of Jay Z's infidelity and an imminent divorce from Solange's sister Beyonce.
But now Matthew said the whole incident was a publicity stunt intended to promote the couple's joint On The Run tour.
"They wanted to find a way to ignite that tour. It's called a 'Jedi mind trick.' The Jedi mind trick fools you a lot of the time," Mathew said.
Matthew believes the trio's motivation was to draw attention to Beyonce and Jay Z's upcoming tour and Solange's album.
Apparently it worked as both ticket and album sales increased following the incident.