London: The British Royal Family is estimated to be worth over 44 billion pounds, a new study has revealed.
According to the report, the total value of 44.5 billion pounds included 18.1 billion pounds worth of assets such as the Crown Jewels and royal palaces.
Brand Finance, the brand valuation consultancy that complied the report, said that in contrast to the monarchy``s value at 44.5 billion pounds, Tesco was worth 33 billion pounds, while Marks and Spencer was valued at 7.4 billion pounds.
According to The Telegraph, Brand Finance``s Jubilee Report 2012, published to coincide with the Diamond Jubilee celebrations, concluded: "The Monarchy is a powerful endorsement for individual and company brands and for the nation brand. We believe that it is making a significant contribution to the task of driving Britain out of recession."
The report analyses the Royal family as if it was a company, examining its physical assets and its impact on the British economy.
The report also takes into account all the assets associated with the monarchy, including the Royal collection of art works and Crown Estate properties such as Regent Street.
David Haigh, Brand Finance``s CEO, writing in the report``s introduction, said: "[The Monarchy] is one of the most valuable of all British brands. Whatever one thinks about the constitutional principle, there seems little doubt that the institution of monarchy adds significant annual earnings and long-term economic value to the UK."