London: A cream aptly named Nip+Fab Frown Fix, which the company says is “clinically proven” to reduce lines and wrinkles by up to 50 percent, has made women queued outside Boots to buy the cream when it went on sale last week.
Tubes of the 10.25 pounds Instant Line Filler sold out within 24 hours of launching in the UK, and Boots said it had received more than 3,000 requests for the product - which now has a waiting list of 7,450, reports the Daily Mail.
The cream contains Grant X, a natural alternative to Botox.
While the cream was initially designed as a wrinkle filler the users found the cream had a cumulative line-reducing effect, with fine lines and wrinkles being significantly reduced over time.
The product is said to work thanks to muscle relaxing properties, collagen synthesis stimulation, and a light-diffusing action that hides and softens wrinkles.
A spokesperson for Nip+Fab told that the effect was “unexpected but welcome.”
“It`s phenomenal. I`ve been working in the industry for ten years and you rarely see this kind of demand.
“We`re really pleased,” the spokesperson added.