London: Actor Daniel Radcliffe has beaten "Fifty Shades Of Grey" hunk Jamie Dornan to land the UK title of Rear Of The Year 2015.
"Thor" star Idris Elba and Oscar-winning actor Eddie Redmayne round out the new top five at four and five, respectively.
Meanwhile, British singer-turned-soap actress Kym Marsh's posterior won her the female honour, beating her former Coronation Street co-star Michelle Keegan to claim the award.
"I'd like to thank everyone from the heart of my bottom for voting for me. It's totally unexpected but greatly appreciated. I'm very flattered to receive this award; it looks like all those extra gym sessions have paid off," Marsh said after winning the title.
Veteran TV presenter Carol Vorderman, who took home the prize in 2011 and 2014, comes in third, followed by actress Amanda Holden at four and "The Great Gatsby" star Carey Mulligan, who is rumoured to be pregnant, at five.