Los Angeles: Actress Gwyneth Paltrow has transformed into late star Marilyn Monroe for the latest installment of her Max Factor campaign.
As part of the campaign, she had earlier channelled icons Audrey Hepburn, Brigitte Bardot, Farrah Fawcett and Madonna`.
The campaign offers a modern take on beauty throughout the decades.
The photographs show Paltrow with tousled platinum waves, a sultry red lip and eye-widening mascara. She sports a peach cardigan and skin-tight, polka dotted pedal pushers.