Gwyneth Paltrow launches stationery line

IANS| Last Updated: Nov 09, 2013, 19:45 PM IST

Los Angeles: Actress Gwyneth Paltrow has launched a new stationery line in time for Christmas.

The 41-year-old was asked to come up with some creative designs for a new line of cards and invitations by bosses at Paperless Post, a New York-based e-commerce company which sells printed stationery online. She and her partners at lifestyle blog thought up a few ideas.

Paltrow has given fans a first look at the designs in her latest goop newsletter, reports

Of her experience, she said: "It was a sweet and whimsical process. We`re psyched to have collaborated with Paperless Post. We love their stationery and, as part of our partnership, we`re excited to be launching our very own collection with them."

The line of twenty holiday greetings, photo cards, invitations and personal stationery designs "are available to send online or on paper - just in time for the holidays".

"These designs feature some of our favourite things: chinoiserie, lavish wallpapers, line drawings, modern art and more,” she added.