Mumbai: Costumes worn by the stars of Bollywood film "Shivaay" can be browsed through and bought by fans via an e-commerce platform.
Ajay Devgn's directorial, "Shivaay" is set to hit the screens on October 28, and the film's makers have collaborated with BollyWoo.ooo, which provides a platform to buy clothes and accessories worn by stars in Bollywood movies.
"'Shivaay' has been an ambitious project for us. It has taken more than two years to make this dream a reality. We have taken every step to ensure we partner with the best to give the audience the best visual and emotional treat this Diwali," Ajay said in a statement.
"Niharika Bhasin, the costume designer of the film has done a brilliant job of styling the costumes in accordance with the scenes, locale and characters of the film and everyone in the film is looking smashing. Don the 'Shivaay' look, this Diwali," he added.
With the partnership with Bollywoo.ooo, the production house is confident that this will bring the fans closer to the film and extend the "Shivaay" spirit to their lives.
"Bollywoo is committed to provide the latest fashion trends of Bollywood movies to our customers. In this endeavour, our current association with 'Shivaay' is yet another effort to bring the fans closer to their Bollywood dream. This multi-starrer thriller has an impressive collection of smart designs that are available on our portal for the fans to grab their favourite outfits," said Vinayak Kalani, Managing Director, BollyWoo.ooo.
The action-adventure film introduces British child actress Abigail Eames in Bollywood, and marks the acting debut of Sayyeshaa Saigal, the grandniece of veteran actor Dilip Kumar.