Melbourne: As part of a unique project, the iconic Hollywood sign would be turned into a luxury hotel with spectacular views.
The idea has come from Danish architect firm Bay Arch, which aims to preserve the image of the Hollywood sign and make use of its unique location.
It invites travellers to stay in one of the letters of the iconic signs and enjoy amazing views of Los Angeles.
The sign will be more than double its current size at a height of 105 feet (32 metres), and there will be 308 rooms divided into 10 floors plus an observation deck.
The hotel will boast various amenities such as a movie theatre, pool area, restaurants, a conference room, a museum.
Each room will have a different theme showing the history of Hollywood, and in a special touch the sign will be illuminated at night.
“What I`m trying with this project is to highlight an unused resource in LA - a resource which can generate a nice revenue to the city and maybe even the state of California,” News.com.au quoted architect Christian Bay – Jorgensen, owner of Bay Arch, as saying.
“I hope that people will see the proposal as a future of the Hollywood sign… The transformation of the sign will create a public spot there isn``t seen somewhere else in LA,” he added.
He is aiming to gather a team of investors, developers, hotel operators, designers and engineers to take the proposal to the next step.
The project will then be presented to the mayor of Los Angeles and the governor of California.
However, some, including the President of the Hollywood Chamber of Commerce Leron Gubler, dismissed the idea as being “too far fetched”.
The new proposal comes as the battle to save the sign from developers raged recently, with Playboy founder Hugh Hefner topping up the funds to save the sign from developers last week.