Indian women largest online food shoppers: Survey

New Delhi: Indian women have come a long way from being homemakers to being the largest consumers of online food. They are dynamically using the handiness of internet services for satiating the food choices of their families, a survey says.

A comprehensive survey conducted across the metros by a leading online food portal, Tasty Khana, brings forward the online food habits of women in the country. Sixty-nine percent of women prefer placing food orders and making payments online with Bangalore and Pune receiving the highest online food orders placed by women. As per the survey, 65 percent like to opt for variety of food and cuisines, 69 percent of customers prefer making online payments and 70 percent find online order placing more convenient over calling up restaurants. The survey brings out the factor that `word of mouth` is the most effective tool in attracting women to the brand. "Being in the food business, we have experienced that a large number of our food orders have been coming in from women customers," said Shachin Bharadwaj, CEO & founder, Tasty Khana. Today 70 percent of women prefer placing an online food order over phone calling and are more brand loyal, to ensure the quality of food for themselves and their families. "Besides, in a country like India where food is prepared with love and care by the woman of each family, it was important for us to know the change in behaviour of these women in terms of food choices and preferences. Thus, we felt a need to conduct a survey on our female customers and get a deeper insight," said Bharadwaj.