Joke on child wear offends British parents

London: Many agitated parents in Britain have decided to boycott one of country`s biggest retailers for selling a garment that jokes about child abduction.

Costing about 10 pounds (nearly $16), the garment -- Babygrow -- carries a slogan on the front reading: "Help I`m being kidnapped. These are not my parents", a leading daily has reported.

Online store Kiddicare -- owned by supermarket giant Morrisons -- is being branded "tasteless" for stocking what it calls "a funky and fashionable body vest".