Chennai: Seeking to exploit the digital medium, city-based cinema production company JSK Film Corporation has proposed to release movies on various online platforms including YouTube, Google Play and through DTH Operators in the country, starting with Tamil film 'Velu Prabhakaranin Kadhal Kadhai'.
"JSK Film Corporation has decided to take advantage of the growing digital and mobile user base, by releasing films on multiple platforms. Majority of films post their theatrical release either have limited access for audience to use pirated versions or wait till television channel broadcasts it," the company said in a statement today.
"JSK Film Corporation has retained rights for some of its movies and will be releasing on the online platforms such as YouTube, Google Play, iTunes, DTH Operators in India, Malaysia, North America", it said.
As part of launching the scheme, the cmpany would launch Tamil film 'Velu Prabhakaranin Kadhal Kadhai' on January 17 coinciding with the festive season. The movie would be released on JSK Film Corporation's official YouTube channel.