Kate Middleton poised to beat Lady Di in celeb status race

Updated: Apr 24, 2011, 10:56 AM IST

London: With less than a week left for her royal wedding, Kate Middleton is poised to overtake Princess Diana as far as celebrity status and news worthiness are concerned.

According to a study by The Global Language Monitor, Middleton is already having Diana-type numbers on leading media sites as well as on the Internet and social media.

The GLM study compared the citations of 29-year-old Middleton with those of Princess Diana, Queen Elizabeth II, Prince Charles, Prince William, Prince Harry and Camilla Parker Bowles.

Michelle Obama was included as a relevant American comparison. For the top global media, the citations were measured over the past three months as well as all the archives available.

"Kate Middleton is set to eclipse Princess Di as the media star of the Royal Family," said Paul J J Payack, chief word analyst of GLM.

"In fact, Kate could surpass all Internet, social media and global print and electronic media citations by the time the royal wedding-related stories are compiled."

Two weeks before the royal wedding, Middleton`s Internet and social media citations, surpassed all members of the royal family. Prince William comes in as a close second followed by Princess Diana, who died in a Paris car crash in 1997.

GLM used its NarrativeTracker Technology in this study.

NarrativeTracker is based on the global discourse, providing a real-time, accurate picture of what any audience is saying about any topic, at any point in time. It analyses the Internet, the top global print and electronic media, as well as new social media sources such as Twitter.