Kate Winslet, Penelope Cruz join crusade to help women 'love their age'

London: Kate Winslet and Penelope Cruzhave together joined new campaign #LoveYourAge to get women to love their age.

The 'Titanic' star and the 41 year-old Spanish model stood with Lupita Nyong'o and Lily Collins to support the new Lancome Advanced Genifique campaign that is aimed at promoting a healthier and happier attitude of women towards ageing, the Mirror has reported.

The British actresses will be seen proudly declaring their ages to support the campaign, which aims to tackle the negative stigmas that come with getting older.

Cruz, who is the campaign ambassador, said that women were still under the pressure to stay young than men, as in industry male actors are never questioned over their age or about turning 40 or 50, whereas women frequently face such questions once they turn 20.

Women all around the world can also show their support by declaring why they love their age on Twitter and Instagram, using the handles @LancomeUK and #LoveYourAge.