London: Life`s major milestones can impact fashion choices, reveals a new survey conducted on British women.
The research, by fashion e-tailer Kaleidoscope, has revealed that British women are basing their fashion choices on key events in their lives, such as their 50th birthday, getting divorced or the marriage of one of their children, reports femalefirst.co.uk.
As many as 53 percent respondents stated that a major event in their life would lead them to a makeover, with a whopping 84 percent of them highlighting that they would even go to the extent of spending 250 pounds for a transformation.
An overwhelming 86 percent of those surveyed shared that a makeover following a memorable event gave them a confidence boost.
While a majority of women surveyed stated that a wardrobe makeover was the best method, it seems hair is also considered an important factor when marking a new chapter in life - with 31 percent emphasising that a new haircut or colour would be the most important element of their transformation.
"Style is such a crucial element of personal identity so it isn`t surprising to hear that an important milestone such as a special birthday or break up of a relationship would cause someone to rethink their wardrobe, and invest in a change of image to boost their confidence," said Helen North, head of marketing, Kaleidoscope.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.