Los Angeles: Reality TV star Kim Kardashian was left humiliated when she was attacked with flour on the red carpet at her own perfume launch.
The 31-year-old was promoting her new fragrance `True Refection` when an unidentified woman threw white powder on her.
Dressed in a black blazer, leather trousers and an electric blue blouse, Kim`s hair and entire back were covered by what firefighters later found to be flour, reported E! online.
The security guards took her to a private room where she brushed herself down before choosing to return to the event.
"That probably is the craziest, unexpected, weird thing that ever happened to me. Like I said to my makeup artist, I wanted more powder and that`s a whole lot of translucent powder right there," Kim said.
But little sister Khloe, 27, does not find the incident quite so funny.
"I wish I was with my sister tonight. I bet you that woman wouldn`t have dared tried a thing," she tweeted.
The woman tried to flee but was held by Kim`s press officer. Los Angeles police have confirmed Kim declined to press charges but a non-criminal battery report was still
filed before she was released.
Kim`s best friend Jonathan Cheban almost fell victim to a similar fate when someone tried to flour him in the face as he walked with Kim in New York last December.
Referring to Kim`s estranged husband Kris Humphries, who she filed for divorce from after just 72 days of marriage in October - the person is said to have shouted, "This is for
The basketball player had denied any involvement.